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Another Branding Opportunity (i.e., Holiday Greeting Cards)
As a small business owner, you never want to overlook any opportunity to brand your product/services – especially a chance that is relatively inexpensive and has the potential for earning goodwill....
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Today’s Tip: Reputation is Everything (Branding Wisdom from Warren Buffett)
We’re big fans of Warren Buffett at Brand Building for Small Business, so we always enjoy a good Buffett quote. We particularly like when his words resonate in the world of branding!
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Free Holiday Card Template for Your Business
In November, we published a story on the benefits of sending holiday cards to your customers (read that story here). If you haven’t had a chance to design your own yet, we figured we would make the...
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Today’s TIP: A Way to Welcome a Brand New Year
https://brandbuildingforsmallbusiness.com/
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A Key Executive: Your Brand Manager
Every company, large or small, should have a single individual who holds the role of Brand Manager. The ideal candidate will be part security guard and part prophet/visionary, historian, designer,...
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Happy New Year . . . Time for your Annual Checkup!
As the glasses clink, remember the important task that awaits you — your annual check up. No worries; you don’t need to see your doctor (or maybe you need to do that, too), but the check up I’m...
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Press Release Generator – Sample Press Release Announcing a New Hire
In an earlier article, we discussed Press Releases as Another Opportunity for Branding. Specifically, we addressed some of the basic criteria needed to produce a successful PR piece, including...
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Creating a ‘Follow Us on Social Media’ Sign in Corel Draw
Disclaimer: While we only recommend products we know and love, we want to note we use affiliate links and may earn a commission for purchases made through those links. About Corel Draw: If you’re a...
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Today’s Tip (from Steve Forbes): Invest in Your Brand
By Gage Skidmore from Peoria, AZ, United States of America – Steve Forbes, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=47475646
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Rebranding and the Cancel Culture
According to https://www.dictionary.com The cancel culture is defined as: the phenomenon or practice of publicly rejecting, boycotting, or ending support for particular people or groups because of...
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Today’s TIP: Embrace Responsive Branding
Want to learn more? See Responsive Branding: Why Agility Beats Structure in a Multi-Channel World | HuffPost Impact.
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Always Have an F-You Business
My family and I took a little vacation to Florida last week, and we had the pleasure of free wifi (at least for Apple TV) on our flight. I sampled The Morning Show at 35,000 feet and fell in love...
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Press Release Generator – Sample Press Release Announcing an Employee Promotion
In an earlier article, we discussed Press Releases as Another Opportunity for Branding. Specifically, we addressed some of the basic criteria needed to produce a successful PR piece, including...
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Today’s Tip: Bridge Building and National Small Business Week 2022
For further information, see . . . Constant Contact: “5 Ways to Celebrate National Small Business Week 2022” FastCapital 360: “Small Business Week 2022: How to Celebrate It (and Capitalize, Too)”...
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Personal Branding and the “Newspaper Test”
Photo Credit: Wikipiedia At this point, most everyone has heard or seen the unfortunate occurrence between Chris Rock and Will Smith at the Oscars, so I’m not going to bother summarizing. (If you’re...
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